02 Jul: Self-service location-based mobile advertising

Self-Serve Location Targeting Proximity Marketing Platform Proximvo is a cloud-based platform to create and manage robust location-based services. This self-service advertising platform allows you to create, launch and manage your Geo-fence and proximity marketing campaigns. In-depth analytics feature of this platform enables you to identify inefficiencies…

30 Jun: Transforming the Guest Experience with Beacons

Beacon technology has consistently been referred to as the next big technology advancement in the hospitality industry. Beacon technology offers hotels an additional way to engage with guests and further personalise their experience. How hotels can use beacon technology: Check-in and check-out Keyless entry Indoor…

29 Jun: Beacon Profiles: iBeacon and Eddystone

Eddystone and iBeacon are communication protocols. A BLE beacon is a small device that emits a Bluetooth Low Energy (BLE) signal. The communication protocols describe the format that makes up the signal. The two most common protocols that beacons use are iBeacon and Eddystone. Through…