Geo-fence campaigns at Proximvo
Geo-fencing is a major part of location marketing and it uses the Global Positioning System (GPS) to build virtual boundaries around a specific location.
A Geo-fence is set around a particular latitude and longitude and the radius of the “fenced in” area can be as small as specific neighbourhoods or as wide as a city. When someone walks through the fence, Location-based service has the ability to record the date and time and trigger a notification to that person, linking to exclusive deals from a retail store, or list of nearby auctions from a real estate agent, for instance.
Harnessing the power of location-based marketing
Location-based marketing is getting much popular as more companies are embracing Geo-fencing to draw customers into brick-and-mortar stores.
With this mobile advertising technology, businesses can section off a geographic area and communicate with devices within that space via notifications. Geo-fences can be used to target prospective customers in pre-defined physical boundaries, allowing you to trigger the right message, at the right time and place.
Proximvo geo-fence
In Proximvo, Geofence is generated as a radius around a specific location (i.e. your store location). A notification can be sent to the app users as soon as they enter the pre-defined radius.
Enhance your geo-fencing campaigns with beacons
Geo-fence and Beacons complement each other so that they can be used together to enhance your location-based marketing efforts. Geo-fencing works best on larger distances and beacons on smaller areas. Marketing campaigns can be designed to first attract app users to a specific location using geo-fence technologies and then, once inside a location, interact with them using beacon driven proximity marketing solutions.
At Proximvo we help businesses navigate location-based technologies.
Contact Us with your project brief to find out how we can assist you.
Adsmote – Proudly powered by Proximvo
Adsmote is the ultimate location-based solution for deals and events. Target the types of audience you wish to show your advertising to.
Powered by Geofence, BLE beacon technology, and data-driven learning algorithms, the Adsmote app can deliver the right ad to the right person at the right time.
To learn more, visit https://www.adsmote.com.au/
https://www.proximvo.com.au/blog/proximity-marketing-australia/
https://www.proximvo.com.au/blog/self-service-location-based-mobile-advertising/
https://www.proximvo.com.au/blog/ble-beacon-proximity-marketing/
https://www.proximvo.com.au/blog/bluetooth-proximity-marketing/
https://www.proximvo.com.au/blog/progressive-profiling-australia/
https://www.proximvo.com.au/blog/ble-beacons-australia/
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